Account reporting
Reviews account and campaign information, advertising spend, clicks and recorded conversion metrics to help our team understand performance.
Leo GSC is VRL Capture's private Google Ads analysis tool. Our team uses authorised access to client accounts to review campaign performance, search terms and conversion measurement, then prepare reports and recommendations for human review.
Capabilities
The tool supports our team's account analysis and reporting across these areas.
Reviews account and campaign information, advertising spend, clicks and recorded conversion metrics to help our team understand performance.
Examines the search terms Google makes available and the account's keyword configuration to support relevance reviews and recommendations.
Reviews conversion settings and reporting. Where separately authorised, it also reads Google Tag Manager configuration to investigate tracking behaviour.
Supports keyword discovery and demand analysis when the required Google API access is available. Estimates are used for research and are not guarantees of traffic or enquiries.
Access & oversight
The tool is used by authorised VRL Capture operators. Google account authorisation and the account's existing permissions determine which resources can be accessed.
The current agent workflows are read-only. Reports and recommendations are prepared for human review; the agent is not authorised to change campaigns, budgets, bids, ads or conversion settings.
Google's OAuth permission wording may be broader than the operations this agent is permitted to perform.
AI-assisted analysis
Account information may be processed by AI services to assist with analysis and report preparation. Read the privacy policy for information about data access, storage, service providers and deletion requests.
Read the privacy policyCommon questions
Leo GSC is operated by VRL Capture. It uses Google APIs with authorisation and is not presented as a Google product or an endorsement by Google.
This website explains the agency's private tool. It does not provide public account login, account-data access or an advertising dashboard.
Revoking Google access prevents further authorised API access under that grant. It does not automatically delete reports or other copies already retained. See the privacy policy for deletion-request information.
Contact
Contact VRL Capture with questions about the tool, account access or requests concerning data held by VRL Capture.